Quantified Value ROI of a Basic Membership

Compliments of Knox County Chamber of Commerce

Automatic R.O.I.

VALUE

BENEFIT

METHOD OF CALCULATION

$140

Business Referrals

2520 referrals per year/360 members = 7 referrals/member
7 referrals X 50% closing = 3.5 sales
3.5 sales X average sale of $40 = $140

$40

Buy From a Member

1 referral or sale per year X $40 average sale = $40

$100

Import/Export Certificates

Average company charge for Import/Export certificates.

$40

Member-to-Member Discounts

1 referral or sale per year X $40 average sale = $40

$40

Membership Directory

1 referral or sale per year X $40 average sale = $40

$240

Networking

12 events per year X 1 contact per event = 12 contacts
12 contacts X 50% closing = 6 sales
6 new customers X average sale of $40 = $240

$288

Newsletter

6 press releases per year resulting in 4 lines in each copy = 24 lines
24 lines X $12 per line (classified ad rate) = $288

$100

Small Business Support

Average one time business counseling services fee by outside firm.

$360

Visitors Center Displays

1800 visitors per year X 25% who see you materials = 450 exposures
450 exposures X 2% closing = 9 sales
9 sales X average sale of $40 = $360

$288

Website

6 exposures per month X 12 months = 72 exposures per year
72 exposures X 10% closing = 7.2 sales per year
7.2 sales X $40 average sale = $288

$1,636

Total

$2,786

Group Health Insurance

Average savings per policy per year when comparing the Chambers health plan with a typical group health plan = $2,786; Average of 4% savings.

$2,703

Savings on Workers Comp

Average savings per policy per year.

$543

Staples Advantage

Average savings for random sample businesses with less than 10 employees. (Chamber discount on Staples regular retail prices)

$6,032

Total

Chamber Credibility

Consumers are 63% more likely to buy goods and services from a company that is a member of a local Chamber.

Community Affairs

Business/education partnerships, workforce development programs, executive and student leadership programs and more help to make Knox County a better community and marketplace.

Government Affairs

Laws, ordinances, initiatives…
Who looks out for the best interest of business and free enterprise, if not the Knox County Chamber of Commerce? Many proposed forms of legislation create or increase taxation and government interference. The Chamber keeps that in check.

Chamber Media

Extremely effective and cost effect advertising to help you save money.

Business Education Series

Twelve Seminars a year to help small businesses maximize their profit making potential.

Legislative Education

Gain heightened awareness of the political process.

Economic Preview

Once-a-year economic forecasting helps business owners and executives prepare for the future.

Events

Network, expand your business horizons and learn about people and processes vital to your company at Chamber mixers, luncheons and as a volunteer.