Federal Government Basic Marketing Strategies - (Webinar)
Federal Government Basic Marketing St...
Date and Time
Friday Jan 26, 2018
The U.S. Federal Government is the largest purchaser of goods and services in the world, spending over $500 Billion annually on items ranging from armored vehicles to medical supplies, paper, computers, and pens. In addition to products, the Government also buy services from IT to janitorial, engineering, and construction. Understanding how and when the government buys is essential to knowing how to effectively market to the government. Another key aspect is being able to provide products and services that fit the specific needs of government agencies. This webinar will share tips on how to idenfity your ideal customers, understand the Federal market place, research federal agency requirements, identify upcoming procurement opportunities, as well as how to develop appropriate marketing materials.